Music-Tech Pivots in 2020

Digital Media is becoming a core part of the fan experience, not just a means to an end
Immersive at-home video, not lean-back audio, is now the highest source of music consumption growth
Artists and fans are turning to direct-to-consumer revenue models over third-party aggregation emails
Social-isolation this pandemic season has led to huge demans in social music-tech
Without touring, digital scarcity could be come a financial necessity for music: People discussing “digital scarcity” for art was at the peak of blockchain hype (~2015—2018) — due to the power of the technology to verify ownership mathematically, as well as offer more transaction transparency